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"A cream bun now can be more compelling than the slim body of the future!"
We are strongly motivated by pleasure that is immediate and certain. So, we do things that give immediate, certain, positive consequences rather than long term uncertain consequences. For example, the prospect of being slim and fit is nice but it takes a while and somehow the cream bun in front of your face is more compelling.
Organisations and individuals tend to rely mainly on antecedents (ranging from simply telling other people or themselves what to do right up to engaging in "vision and values" projects).
They rely less on reinforcement (ensuring the desired action has a positive consequence).
To manage yourself (or others) well, your long term best interests should define the behaviours for which you get positive or negative reinforcement in the short term.

"Don't wait until the whole project is completed before you allow yourself to feel good"
It is also worth being aware of any options which have been closed off by previous negative consequences which no longer apply (for example if you have any phobias such as of public speaking) and getting help with these.
Specific straightforward actions you can take on your own include:
The absolute hardest thing can be getting started. Often when we do finally get started, we then force ourselves to keep going for hours and hours. We have therefore not reinforced starting and it will be even harder next time. Do a bit and then have a break you've trained your unconscious mind to find starting easier next time.
For much more help with this, see our Coaching E-Book.